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Marvel, they have a working relationship already established with Marvel because of their Marvel Legends set up.
Not nit-picking your post to death, but that is really not here nor there where a comic license would be concerned. That's like saying "Rocks fall down hills, so they should easily be able to float up river." Hasbro licenses Marvel characters to make toys of. Marvel characters are popular, and toys are a big collectors industry right now. Profit for everyone means everything is peachy.
Hasbro holds the rights to a popular toyline that's attached to an independant-level comic fanbase, which would likely not increase due to a change in publisher, at least not sustainably. GIJoe brings nothing to the table for Marvel, with around 10,000 copies selling a month, Marvel has in-house character books that sell better with no licensing fees to pay.
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Plus the original run of comics which would benenfit Hasbro by allowing them to continue to reproduce original run comic packs.
Does anyone have the straight dope on this? I thought I remember, back in 2004 or so, that Hasbro had aquired the rights to the GIJoe back-issues, which guaranteed we wouldnt see the Marvel TPB run continue even though poor sales had already caused Marvel to cancel them. There is absolutely *no* Marvel copyright info on any of the Hasbro released comics. I really do wonder if fans look to Marvel as a place where GIJoe is considered a proud member of their creative history, while Marvel's thinking "That book we used to keep Hama busy? Sure, that nice fat royalty check'll buy us a lot of DC Comics to wipe our @$$es with. Glad we don't have to deal with it anymore, tho!"
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But with a big budget movie looming if any publisher could handle a Transformer like onslaught of new fans it is Marvel.
History and sales numbers seem to say the opposite: no comic has received a noticable boost in sales because of a movie version. Not Spiderman, not X-Men, not Batman. At the end of the day, Box Office does not equal New Readers. It didn't happen for Transformers either, at IDW. So it's unlikely that the movie will increase readership for GIJoe. The most it'll do is make some kids want toys... which is all on Hasbro's shoulders.
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3)Image, creator owned properties backed by a formidable publisher. GI Joe has already been with Image form when Devils Due first started out. They'd get all the benefits from running things in house but would have the experience of a company fully capable of getting out a monthly magazine. I don't think Hasbro will go this route but if they did it could change how properties get handled in the future.
Image isn't a production company, though. It just handles publishing and distribution for the independant comic companies under their umbrella. Image never had a hand in GIJoe. Devil's Due owned the license and produced the content. Image just took the artwork, made it into a comic book, and made a profit on the backs of a small company who never wouldve gotten 80,000+ distribution on their own.
That all said, you completely ignored the 4th, and almost inevitable option: IDW. Facts is facts, there's a lot of reasons why this is the most likely outcome of the license transfer. IDW's making good with the Transformers license, and they *do* have a good working relationship with Hasbro for that reason. They're small enough to care about 10,000+ readers on a cult-nostalgia property where DC and Marvel couldnt give a crap. They've got a nice stable of licensed books and creator-owned stuff, and they're really on their way to being the #3 comic publisher, right behind the big boys (if they arent already).
I'm not a gambling man, but I'm putting my money on them.
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Okay we know DDP is most likely losing the license.
Not most likely. It's already a done deal. Phil Kost, military consultant and contributor to the book, confirmed the news the same day the rumors began. That's not "official confirmation", but when an employee of the company says "Yeah, we're done." and no one else from the company disputes him, thinking anything different is just dillusional.
Phil also stated that IDW was a lock, and that Hasbro is pushing for a reboot, likely because they were pressuring DDP for something similar before the license change came about. The atmosphere really is "IDW will reboot continuity, at Hasbro's behest, and all we're waiting for is confirmation."