Here's what I'd do if I was given control of the Joe brand:
I would create 4 sublines under the umbrella title of "G.I.Joe".
The main line would be "G.I.Joe: America's Hero" ("International Hero" when promoted abroad) and feature updated modernized 25A styled figures of characters from across the entire Joe saga (including Extreme, Sgt. Savage, Sigma 6, comics, cartoons, etc.). A full compliment of vehicles (3 price classes), comic packs ("realistic" deco only!), and 2 large playsets (updated '83 Joe base and a Cobra Temple like in the 'toon) would round out the line.
The next line would be "G.I.Joe: Adventure Team" and feature Joes in world exploration roles. The core team would be updated 25A versions of the Joe Colton and the classic Adventure Team (in basic Adventure Team jumpsuits) with environmentally themed characters (i.e. Alpine, Snowjob, Torpedo, Eco Warriors, etc.) as reserve members. Accessory Packs would be a big part of this line and consist mostly of multiple sets of new, unique webgear and environmentally specific gear (i.e. scuba gear/skis/spelunking gear/etc. for a 6 man team) as well as items like binoculars, machetes, shovels, etc. A full range of exploration vehicles (amphibious buggys, 4x4s, hang gliders, etc.) as well as playsets with included comics (i.e. pyramid w/exclusive mummy figure, undersea set w/great white shark, etc.) would allow kids to act out any number of adventures. NOTE: no firearms outside of maybe hunting rifles or pistols would be represented in this line to keep parents happy.
Next comes "G.I.Joe: Star Brigade 2199". This line will feature a completely new cast of characters (some will have to be decendants of original characters to provide a link to the franchise's past) will take the Joe/Cobra storyline into the far future. The Lunatrix Empire will be the main villians of this line and be expanded to include multiple species of aliens, warbeasts, and cyborgs. The line will have a full range of futuristic vehicles(i.e. starfighters, gunships, shuttles, hovercraft, landers, etc.), comic packs (deco'd to match the rest of the line), and 3 large playsets (Joe Satellite, Cobra Moonbase, Lunatrix Mothership).
Finally, there is "G.I.Joe: Animated" and will revolve around the all new cartoon I would commission. The characters will be more or less the same, but the storyline will be modernized and rebooted to feature the newly formed Joe team battling the rising threat of Cobra in 2009. The figures would be 25A styled and painted to match the cartoon models. A full line of vehicles, DVD packs, and 2 large playsets ("cartoon" redecos/retools of the ones from the main line) will complete this line. Any new characters or vehicles introduced in this line will eventually get "realistic" decos when they are introduced into the main line so that everyone can use them in whatever collection they may want to add them to.
All figures/vehicles/accessories/playsets would be fully compatible with each other to maximize playability!
_________________ Founding Member Of The CSOTC (Customize Something Other Than Clones) Society Visit me on Facebook! http://www.facebook.com/profile.php?id=100000474627568https://www.facebook.com/Spectreverse/Follow me on Twitter: @The_Spectre_DK
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