Matthew wrote:
Chad and I have talked about this quite a bit recently and wanted to share.
Age 2-4 – Adventure Team5 points of articulation in a cartoony style similar to Imaginext or Hasbro's own Superhero Squad. Supported by a cartoon focused on Joseph Colton and friends. Each episode would have a guest appearance by a Real American Hero character.
Age 5-7 (Boys) – Unit:EHasbro properties unite to have collectible figures and a video game similar to Disney's INfinity. Each property would have it's own cartoon.
More info on Unit:EAge 5-7 (Girls) – JaneThe adventures of Scarlett, Lady Jaye, Cover Girl and Jinx as they battle against Baroness, Zarana, etc. This could be a spy type show like Kim Possible, or go towards a high school environment like Monster High, Equestria Girls, etc.
Age 8-11 (Boys) – G.I. JoeWould be a first person shooter a la Call of Duty, but geared towards a slightly younger audience. Collectible action figures would purchase to gain access to characters, weapons, and power ups.
Anyway, just some thinking that I wanted to get out of my head
This would work, given that it is given the appropriate support. The girls focused item would be a web only Youtube series, as your target market girls don't watch television anymore.
I would release the cartoon on Netflix, because that's where progressive stuff goes nowadays, and it's available for watching on demand (kids of that age have different and more constricted tv watching rules - if this is going to get to the audience, it has to be on demand.
I would also advise a comic and more adult themed cartoon for cartoon network. You could base it on the most recent comics, which will keep parents in the zone to buy it for their kids - and have something to base the PG movies on, and keep interest in between blockbuster cash cows.
All in all a decent strategy.