The base figures were made to be more generic so you could army build them. MJ is a known army builder so it's not a surprise his figures work as a uniform team (Marauder Task Force). You can make each one unique ("less boring") with the modular loadout and head options. There are literally tons of combinations to choose from using the available body colors (even more coming thanks to the Vals) and accessories. Also, if you look closely the female isn't exactly like the male. Similar enough as to look like they're on the same team but unique in their own way too.
Peruse
this thread to see how different the same figure can look. And if you look at the Steady Cam Gunner stretch goal, there's plans for more options to make your figures less boring. MJ had to start somewhere, but it only gets better and better. Besides, as a member of a customizing site, shouldn't you have some knowledge and skill of making your own figures more personalized?
Oh, and I'm loving these Vals! The new accessories and even more body part options are awesome. I'm pretty sure we'll hit the Recon Ops but I'd love to see that Steady Cam Gunner unlocked.